Marketing
Marketing a business on a commission basis—often called performance marketing or affiliate marketing—is a low-risk, high-reward strategy where you only pay when a specific result (like a sale or a lead) is achieved. While roughly 65% of agencies prefer monthly retainers, about 5% work purely on commission, and 30% use a hybrid model.
Common Commission Models
Depending on your business goals, we can choose from several performance-based structures:
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Pay Per Sale (PPS): The most common model where the marketer earns a percentage (typically 5% to 30%) of each successful transaction.
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Pay Per Lead (PPL): Marketers are paid for generating qualified leads, such as a user filling out a form or signing up for a trial. This is common in insurance and banking.
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Tiered Commission: Rates increase as the marketer hits specific milestones (e.g., 5% on the first ₹1 Lakh in sales, 8% thereafter) to reward high performers.
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Residual/Recurring Commission: The marketer earns a continuous commission for as long as a referred customer remains active. This is ideal for subscription-based services.
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